<< Celtics to begin title defense against James, Cavaliers
New York, NY (Sportsbook Betting Lines) - The Boston Celtics will begin their title defense on Tuesday, October 28 at home against LeBron James and the Cleveland Cavaliers. The contest is the first of two featured on the NBA's 2008-09

<< Favre traded to Jets
Green Bay, WI (Sportsbook Betting Lines) - The Green Bay Packers reached an agreement to trade quarterback Brett Favre to the New York Jets late Wednesday night. Though the Packers did not release terms of the trade, the Gree

<< Ellsbury, Red Sox blast Royals
Kansas City, MO (Sportsbook Betting Lines) - Jacoby Ellsbury went 3-for-4 with a three- run homer and scored twice as the Boston Red Sox routed the Kansas City Royals, 8-2, in the rubber match of a three-game set. Tim Wakefield (7-8) pitched s

<< Fish, Safin advance in Los Angeles
Los Angeles, CA (Sportsbook Betting Lines) - Fifth-seeded Russian Marat Safin and sixth-seeded American Mardy Fish advanced, while second-seeded Spaniard Fernando Verdasco fell in Wednesday's second-round action at the $475,000 Country

Favre officially joins Jets >>
Cleveland, OH (Sportsbook Betting Lines) - Brett Favre officially joined the New York Jets Thursday in a press conference before the team's preseason game in Cleveland. Favre was traded to the Jets for a 2009 conditional draft pick. Acc

Red Sox minor leaguer suspended >>
New York, NY (Sportsbook Betting Lines) - Major League Baseball suspended Boston Red Sox minor leaguer Victor De La Cruz 50 games after the pitcher tested positive for Stanozolol, a performance-enhancing substance, in violation of the Minor League

Kansas State gives coach a Prince of a deal >>
Manhattan, KS (Sportsbook Betting Lines) - Kansas State announced Thursday that head football coach Ron Prince agreed to a new multi-year contract, keeping him with the school through the 2012 season. The new five-year deal is retroactive to

Report: Florida TE Ingram has torn ACL >>
Charlotte, NC (Sportsbook Betting Lines) - University of Florida senior tight end Cornelius Ingram has reportedly torn the anterior cruciate ligament in his left knee, effectively ending his 2008 season. According to Sporting News, Ingra

Sportsbooks to bet on football

Recently I had an email debate with an angry reader who said I did not understand "the science of oddsmaking", as he called it.

He said I was wrong for suggesting oddsmakers care about who wins or loses games.

"Oddsmakers only care about splitting the betting public 50/50 on both sides of the line and keeping the commission (a.k.a. juice)," he wrote.

He might have been right about not understanding "the science of oddsmaking". After all, I'm not an oddsmaker. That said, I stick to my assertion that oddsmakers (a.k.a. sportbooks) often do care about who wins games.

Granted, as a general rule, sportsbooks try to balance their action so that they're not exposed to big losses. However, there are times when this is difficult to pull off, regardless of how much a line has moved. There are also times when that general rule is ignored and a book pursues risk.

Generally speaking, it's safe to say the books in Vegas are risk-adverse. Unlike in the past when the wise guys ruled the town, Vegas is now corporate and the goal of most casinos is to make as much money as possible with as little risk as possible.

Thus, Vegas sportsbooks try everything in their power to balance the action. They're satisfied simply collecting the juice. But these profits are small, especially compared to the take from other casino games, namely slot machines.

Because the profits at Vegas sportsbooks are so small, you could argue that many casinos operate sportsbooks simply as a novelty to keep the tourists happy.

With a growing aversion to risk, it should come as no surprise that Vegas bookmakers have been panicking this NFL season.

Despite huge pointspreads, a disproportionate percentage of bettors are still laying their money on favorites like the Eagles, Colts, Pats and Vikings rather than the dogs (a common trend for the largely recreational bettors that visit Vegas).

And much to the dismay of the books, those favorites are finding ways to cover the thick chalk. In fact, prior to Week 7, the four teams listed above are a combined 16-2-2 (88 percent) against the spread. (The tables turned dramatically in Week 7, but more on that later.)

The result has been an early-season beating for the books, and a bonanza for bettors.

While Vegas increasingly hates risk, it's no longer a major player in the sports betting world. Most of the betting action now takes place offshore where sportsbooks are not as obsessed about balance. In fact, some books encourage exposure to risk because the rewards can be so much bigger.

Consider MySportsbook.com. On its website, the book has odds pages which actually display the amount of action it's getting on games. In other words, you can see how much action the book is taking on both sides of a pointspread, moneyline or over/under.

One look at these numbers and it's obvious MySportsbook.com does not balance every game. In fact, far from it.

Take last weekend's matchup between St. Louis and Miami. By game time on Sunday, 83 percent of the betting action at MySportsbook.com was on the Rams; only 17 percent was on Miami.

What's interesting is that MySportsbook.com opened the pointspread with Miami at +6 1/2. By game time, the spread had lowered to +5.

That goes contrary to the balancing theory. If MySportsbook.com had wanted to balance the action, it would have given Miami more points; instead, it took away 1 1/2.

MySportsbook.com exposed itself to even more to risk, and rolled the dice on the underdog Dolphins. Why? I contacted a representative with the book to find out. His answer was simple.

"The line moved early based on 'smart money' from sharp players," said Jeff Gilroy, a spokesperson for the book. "We also knew from early in the week that we would need Miami, therefore (we dropped) the spread to encourage Rams money.

"At the end of the day, we liked the home team."

So the conclusion is this: MySportsbook.com respected the sharp action, and gambled that the sharp bettors had a better take on the game than the recreational bettors, who were hammering the visiting Rams.

In the end, the gamble paid off. Miami, desperate for a win in front of its home fans, pounded the overrated Rams, who are terrible on the road and even worse on grass. Final score: 31-14 Fish.

MySportsbook.com was also heavily exposed on numerous favorites in Week 7, including Philadelphia, Seattle and Denver. All three failed to cover.

The fact that sportsbooks are exposed to risk on certain games is really nothing new. The fact, that Sportsbook.com is willing to show the public where it's exposed is intriguing.

Armed with this type of information, bettors can make more educated wagers. They can get an idea where the sharp money is going and conversely where the public money is headed.

MySportsbook.com is opening up its cashbox, letting bettors look inside and challenging them to take their best shot at grabbing the cash.

To visit this online sportsbook got to MySportsbook.com for all your football betting odds needs. Mysportsbook.com online sportsbook accepts Visa and Mastercard credit cards.

March Madness odds and printable March Madness brackets

With the field of 64/65 set, MySportsbook.com has the Florida Gators as the 4-1 favorite to successfully defend their National Championship.  Men’s Division-1 College Basketball has not seen a team repeat as National Champions since Duke won back to back championships in ’91 & ‘92.  After losing three out of four late in the season, the Gators are full of momentum as they won their last four games by an average of 18 points.  Not surprisingly, right behind the Gators are the other three top seeds: Kansas 5-1, UNC 6-1, and Ohio State 7-1.  Many consider Kansas to be the hottest team in the country, having won 11 straight. With Kansas, it is hard to ignore all of the early exits from the “dance” in recent years.  With an impressive ACC Tournament, UNC ensured themselves the other top seed.  UNC has about as much talent as any other team in the tournament but with a team that’s best players are primarily freshman and sophomores, could youth be a concern.  Behind freshman sensation, Greg Oden, OSU will look to do what their football team failed to do just a few months earlier.  OSU seems to have peeked at the right time, as they currently have a 17 game winning streak.  Since the tournament field was expanded in 1985, there has never been an instance where all four #1 seeds advanced to the Final Four.  It is obvious that each of the top seeds have the talent to make it through to Atlanta.  But as everyone knows, when makes the NCAA Tournament so special are all of the spoilers and “Cinderella” stories that knock off the favorites on a daily basis.

Be sure to logon to MySportsbook.com to see check out all of the early lines and “March Madness” props.  Also be sure to enter the “$10,000,000 Perfect Bracket Contest”. If someone has the skills to predict every winner, they will be set for life and walk away with $10,000,000.  Even if no one can cash in on the Grand Prize, with a $35,000 guaranteed prize pool and a Mazda RX-8 to the first prize winner, Sportsbook.com’s bracket is a must for all “March Madness” fans.

About MySportsbook.com MySportsbook.com  is the largest sportsbook and casino on the planet, where millions of adult Americans bet on sports, play poker and enjoy blackjack and other casino games online in a regulated and licensed jurisdiction. Named the "Best US Sports Book" by the industry's top magazine, eGaming Review, MySportsbook.com has been leading the online gaming industry since 1996. Dwarfing its nearest competitors in the US, MySportsbook.com has been the first to achieve every significant industry milestone, from record turnover to active users to number of bets--achieving a peak of fifteen bets per second. As the US online gaming leader, the firm and it's products have been featured on CBS 60 Minutes, CNN, ESPN, Wall Street Journal, Barrons, Financial Times, USA Today and in every major newspaper in the US.

To bet on March Madness games this online sportsbook accepts credit cards.